Key Trends in CPaaS (2024)

Key Trends in CPaaS (2024)

In an interview with UC Today, John C’de Baca, VP of Strategy and Business Development at Variphy, shared insights into the major trends and challenges impacting CPaaS (Communications Platform as a Service) partners in 2024, and how Variphy addresses them.

According to C’de Baca, an industry veteran with over 20 years of experience, the market is currently at a critical inflection point. One of the biggest challenges is that as enterprises move to the cloud, they are adopting multi-vendor unified communications (UC) environments rather than sticking to a single platform. This creates complexity in operating and optimizing across different cloud calling solutions.

Variphy helps partners and customers migrate, operate, and optimize in this landscape. 

On the migration front, C’de Baca emphasized that visibility is key: “You can’t manage what you can’t measure.” Variphy provides that visibility.

For operating multi-platform UC environments, Variphy offers a solution that allows users to track and report across multiple platforms using one interface. 

Partners particularly value Variphy as they can incorporate its capabilities into their managed services offerings. Variphy is an essential component allowing partners to offer a higher level of monitoring and management services to their clients.

With UC becoming a top priority for executives and multi-cloud becoming the norm, visibility tools like those from Variphy are becoming essential for partners and customers navigating the CPaaS landscape.